Allison Stadd is a marketing and communications professional based in New York with a B.A. in English and Creative Writing from Penn. She is a Marketing and Communications Manager for Shake Shack, as well as a freelance blogger and digital life coach. She's produced content, crafted social media strategy, and built online and offline communities for everything from small women-owned businesses to global brands. She's a fan of good books and good beer with equal enthusiasm, and when she's not slinging tweets, pins, and posts, you'll find her at the nearest music venue.